Hundred, a leading global performance-focused sports brand, announces a partnership with badminton legend Srikanth Kidambi, aiming to inspire young players and strengthen its presence in India’s booming badminton market
Updated On – 17 January 2025, 05:49 PM
Hyderabad: Hundred, a leading global performance-focused sports brand, announces its partnership with badminton legend Srikanth Kidambi, Padma Shri Awardee, former World #1 Men’s Singles player and one of the most celebrated figures in the sport.
Srikanth’s collaboration with Hundred marks a pivotal step in the brand’s mission to strengthen its presence in the Indian badminton market.
The partnership will make its official debut at the prestigious Indonesia Masters 2025, reflecting Hundred’s commitment to inspiring and empowering the next generation of badminton enthusiasts.
Badminton is now the second most popular sport among Gen Z in India, trailing only cricket, as revealed in the 2024 Google-Deloitte Think Sports report.
Srikanth Kidambi’s association with Hundred underscores the brand’s dedication to fostering the sport’s growth in India and nurturing young talent to excel on the global stage.
The partnership underscores Hundred’s mission to dominate and grow all sports segments in India including Badminton and compete against global legacy players, setting new benchmarks in performance and innovation.
Srikanth said, “I am thrilled to partner with Hundred, a brand that resonates with my passion for performance and pushing boundaries. Together, we aim to inspire the next generation of badminton players.”
Manak Kapoor, Director, Hundred Singapore, stated, “Welcoming Srikanth to the Hundred family is a testament to our commitment to pushing the boundaries of badminton globally. We see Srikanth as a pivotal figure in driving this mission, particularly in India, where his legacy and influence can inspire young players to embrace the sport, take it seriously, and compete at the highest levels.”